What I Learned From The Local Village Shop

As you know, I have been loosely following the Problogger 31 day challenge. Day 13 was to take a trip to the local “mall”, well we do not have any shopping centres close by so I decided to do this task whilst at the local village shop yesterday. It is amazing how much can be learned from a simple shop!

Upon opening the door, I noticed many different aspects that I believed were important.

  • Colour Scheme
  • Promotional Stands
  • Community
  • Prices Labelled

Colour Scheme

We have spoken about Branding before but have not specifically analysed colour schemes, I am going to write a post about it soon so I shall not go into detail about it. Just think what the colour scheme of the shop has to do with customers feelings as well as the company branding.

Promotional Stands

This actually suprised me. The first thing I saw when I opened the door was a stand advertising a type of Cadbury chocolate, at first I did not think anything of it. It was not until I was at the back of the shop that I noticed chocolate that looked (and tasted) almost identical to the branded chocolate on the promotional stand. The big difference was the price. This shows that if it is easily seen and is well known then the product is much more likely to be bought than one that is hidden and unbranded.

Community

Whenever I go to a supermarket, the staff do their job and the customers do their shopping. It seemed very different at the villiage shop, which admititly I do not visit often, as the majority of people there knew each other. It was a very welcoming feeling, one that I would love to duplicate here at Success Circuit.

Prices Labelled

This is probably obvious to you, it was to me. I am mentioning prices because I visited a car boot sale over the weekend and noticed that the majority of people that were not selling many of their items probably had this problem because they were not labelling their products with the prices. Many websites sell, or market, products but do not have any attempt at labelling them. This links in very well with the promotional stands.

What have you noticed about your local shop?

Shane

Instant Recognition

Throughout time humans have always been able to communicate with each other. This has been accomplished in many ways, such as:

  • Creating noises
  • Sign language and gestures
  • Pictorial references
  • Words and numbers

We usually take these for granted and only seem to realise the amount of different methods of communicating when there is a language, or disability, barrier. However, if you take a couple of minutes to think about how you communicate with people in daily life you might be amazed, I was!

The one aspect of life that I noticed today was road signs. Yes, such a common concept surprised me! It is a way of communicating quickly and with people of any language. When driving you must concentrate on the road so signs, which are very easy and quick to read, are extremely useful for that purpose.

I expect most of you either run a website, blog, business or sell a product. If this is so then I am sure there are times when you need to capture your audience instantly, a time like this that all bloggers run into is getting the audience to subscribe to their RSS subscription. This is done by using the standard RSS logo, sometimes it is on different objects but it is always there somewhere, other logos include Twitter or Facebook. Similar to road signs, most users of the internet understand what these common logos mean.

Another pictorial method for gaining subscriptions on the internet is to give away free ebooks. Of course, ebooks are not good for people that do not understand the language but by including an image of the ebook on your blog or website the audience can instantly see that you have one. This is one thing that I do not advertise on Success Circuit, but plan to very shortly!

What do you use to grab the audiences attention? Can you think of any other ways to communicate? Please join the community by commenting, if there are no comments then surely you would feel better knowing you have helped to jump-start the community?

I hope you benefited from this post and all of the others,

Shane

Looking Back Through Week 16

Hello

It has been nice to watch the Google Analytics go from 40 visitors a day to 100, but that is not the reason I made this site. I want you to from it, could you please let me know what you think of Success Circuit, how to improve it and what you do not like. Also, there are quite a few very interesting interviews being lined up!

Posts from Success Circuit

Tuesday 5 Reasons to Read Interviews

Wednesday Where Can Entrepreneurs Hang Out?

Saturday How Do You Relate To Winnie The Pooh?

Posts from Elsewhere

Please don’t forget to let me know what you think and how to improve Success Circuit!

Thank you,

Shane

How Do You Relate To Winnie The Pooh?

I would like to initiate a small investigation into how our favourite characters reflect on who we are or who we want to be. I am sure you are all aware of many of the characters from Winnie The Pooh, so I shall use them as examples.

Analysing the Characters

Winnie the Pooh:

  • Optimist
  • Loyal
  • Never gives up

Eeyore:

  • Pessimist
  • Depressed
  • Dopy

Tigger:

  • Energetic
  • Confident
  • Pompous

Piglet:

  • Determined
  • Tries to be brave
  • Noble

Owl:

  • “Wise”
  • Imaginative
  • Flustered

Analysing Yourself

The best way to figure out your own personality is by asking your friends and family to give you three or four words to describe yourself. I have also found it interesting to see what people online think of you.

Here is a short list of words that a variety of people have said about me:

older, polite, funny, unusual, determined, good writer, helpful, easy going, unpredictable, humorous, comforting, weird, mad, weird, confused, delighted, loyal, helpful, thoughtful, wierd

Update: I will edit this as more people give me words about myself. Have you noticed this trend of “weird” and its synonyms?!

What do people say about you? What do you believe? Which character are you? Please share with us all!

Shane

Where Can Entrepreneurs Hang Out?

Success Circuit does not focus on the world of Entrepreneurialism, however, it is hard to deny the fact that being determined to be successful is a major trait of that world so many of us either are entrepreneurs or have some of their traits. You may be thinking something along the lines of “how are they any different to me or you?”, the truth is they are not. But it seems that some entrepreneurs do not hang around with normal people as they do not feel like they fit in. So what I would like to talk about today is places online and offline (yes, it is true, there is a world away from the Internet!) where people that think like an entrepreneur can “hang out”. It seems to me that the majority, if not all, of entrepreneurs are at the top of Maslow’s Hierarchy of Needs.Shaking Hands

Twitter

Currently Twitter seems to be the best place for all groups of people. Here are some links for entrepreneurs wanting to network using Twitter.

Facebook

No, Facebook is not forgotten about… I promise! Facebook is more organised than Twitter in terms of finding similar groups of people, as they have a groups feature.

Forums

Now we really are getting into old technology! There are far too many forums to list so if you believe a forum should be known about that is not on this list then just comment.

Another place that you might like to “hang out” at is the Club E Network, of which we have previously interviewed co-founder Ingrid Vanderveldt. They do online and offline events.

Meets

I do not know many groups that meet up but I know lots of arrangements are often made on Twitter, so keep your eyes pealed.

Where do you go when you want to speak to people with minds similar to your own? My answer is easy… I go to Success Circuit!

Shane

5 Reasons to Read Interviews

I expect some of you are confused as to how interviews can help you, especially when I interview people such as Kelley Armstrong that do not seem to be useful to you because the careers are different. Well I have the answers for you, here are five reasons for you to read interviews as much as you can.Teaching Math or Something

  1. Application of success – I am not sure if this is the best way to say it, what I mean is you can try to apply the methods that other people – no matter whether they have the same career as you or not – have used to get where they are.
  2. Motivation – Interviews are a great way of feeling more motivated as if one person has succeeded then there is no reason you cannot. Just be careful, this can also go the other way, do not feel bad that you are not achieving as much as they are. You might like to take a look at what is success?
  3. Learn from other people’s mistakes – Cliché but an important point nonetheless, by reading interviews you will know what not to do in the future.
  4. Listen to advice and the reasoning behind it – This is similar to the previous reason, if an interviewee is giving you advice then it is because it helped them or believe you should know it.
  5. Introduction to new inspirational people – I do not mean contacting the interviewee, though most would reply, I mean you will know about a person that you might not have done before. If this is the case then you might want to check out their product, blog, website, book, or anything else that they might do.

Now I ask you to read through the interviews that you may have missed out, read interviews on other blogs and learn from them! There would be no point of me finding and contacting possible interviewees, and more importantly the fact that they have to find time to answer it, if you do not benefit. I find every interview both motivational and inspiring, so I really hope you feel the same.

Shane

Interview with Kelley Armstrong – Fantasy Fiction Novelist

As you may know, I like to read fantasy books. Whilst reading one of these I was wondering how the author managed to create such successful books, so I decided to ask her. Sometimes you gain more from reading interviews about people from different lifestyles than yourself. Please allow me to introduce Kelley Armstrong!

Firstly, could you please tell us about yourself?

My name is Kelley Armstrong. I live in southwestern Ontario and I’m a novelist with three series right now—paranormal suspense, crime thrillers and young adult urban fantasy.

Why did you, and how did you go about it, start writing professionally?

I’ve been writing all my life, so this was my dream career. In my twenties, I started actively trying to improve my craft (taking courses, joining writing groups) then trying to get published. It took about five years from my first query to an agent until I got a contract, and it wasn’t for the first book I’d written.

You have had much praise for your books, my favourite being “Makes Buffy look fluffy” from the Daily Express, how do these make you feel? Do they help to keep you motivated?

Praise works a lot better than criticism. <grin> Seriously, though, while the praise gives me a confidence boost that can help me fly through a day of writing, the criticism keeps me from getting complacent—as long as it’s the constructive kind, which I can use to improve.

Who/what is your greatest inspiration when you write?

My greatest inspiration is the people I see around me. My books may contain supernatural characters, but they’re based on people I meet everyday, overcoming challenges of their own, without the boost of superpowers!

You have written many books about the paranormal so what made you decide to write a crime novel, Exit Strategy?

I love reading straight crime fiction, so when I was nervous about my paranormal books (this was back when only a couple were out and they weren’t exactly climbing the bestseller charts) my agent asked what else I’d write, if not paranormal. I said crime and she suggested I start one, just to calm my fears over the other books. Then they took off and a few years later, I returned to finish and sell Exit Strategy.

You have a very different viewpoint of the paranormal, especially of werewolves, than most other authors. How did you develop this viewpoint?

When I started Bitten, I couldn’t find anyone else who’d done werewolves as anything other than monsters (a book did come out while I was writing it, though!) That gave me a lot of freedom. I was pulling from mythology with very few fictional interpretations getting in the way. I went through the mythology asking myself “if werewolves lived in contemporary society, what parts of this would I find believable enough.” I’ve done the same with every other supernatural type. I avoid reading too much modern fiction before I create mine, drawing instead from myth and legend. That’s a lot tougher with vampires, which is probably why I do so little with them!

I read Dime Store Magic and Industrial Magic before I read Bitten and Stolen, do you think that this gives less meaning to the content of the books? How did you go about writing in a way that lets the reader pick it up no matter which book they start?

It’s a tough balancing act because you want to put in enough so that new readers don’t feel lost, but not so much that current readers are skipping pages, getting frustrated because they know all this already. It’s still a guarantee that someone picking up a book late in the series will know they’ve missed something. Hopefully that will prompt them to pick up the previous books after they finish that one.

All of the main Otherworld series books have been from the viewpoint of women, what made you decide to write from the male viewpoint for Men of the Otherworld and what challenges did you face whilst writing it?

Three of the four stories in that anthology were written a few years ago, as online offerings (I had to remove them when my publisher wanted to put out a book, but my proceeds go to World Literacy.) When I first decided to write e-serials, I asked readers what stories they wanted, and they said “the guys.” That was the overwhelming choice every time I did one. I was very nervous with the first one. When a writer switches genders for first-person narration, the results can be cringe-worthy! But doing it online gave me a safety net. No one was reviewing them and if I screwed up, readers could tell me in time to change things.

When you create characters, how do you plan them? Also, have you based any of the characters on real people?

All of my characters pull elements from people I know, but they’re all composites—none are based on one person. I start with a core character type, then build on it until I have a fully dimensional character that no longer fits squarely into that type.

You must have a manic schedule, how do you organise your time?

Very carefully! I like being busy, but sometimes lately it’s gotten busier than I like and I know I need to ease back. I have a general writing schedule plus daily schedules to keep me on track.

Have you ever had times where you thought yourself as a “failure”? If so how did you stop feeling like it? If not how do you keep yourself so optimistic?

Before I was published there was a lot of that. Even after, I’ve had my bouts, when the very first review I read wasn’t exactly kind and later when the publisher kept pushing off the release date of Stolen (because Bitten hadn’t sold well enough.) What keeps me going is looking at the worst scenario. What if I never get published? Would I stop writing? No. What if my first book was a critical bomb? Would that stop me from trying again with a sequel? No. What if my blend of paranormal fantasy never caught on? Would I give up and never try another genre? No. That’s what kept me going—knowing that even if I did fail at one thing, that wouldn’t stop me from continuing to try with something new.

All of your books have wonderfully designed covers, which always seem to match the storyline very well, who does this and how would one go about getting a book cover designed?

The publishers handle cover art—getting the artist and choosing a design. In the UK, I’ve been fortunate enough to have contact with the artist and be able to run ideas past him. I don’t have that luxury in the US, where I see the cover after it’s done. That’s more common. Covers are a marketing decision so they don’t necessarily want the author involved. We do weird things like expect the cover art to relate to the story <grin>.

How have your experiences as an author affected other areas of your life?

They’ve taught me to have more confidence in my abilities. For years, I was told that I could write, but when you get rejection after rejection, you can’t help but think everyone who says that is just being nice.

What advice would you give to somebody thinking about writing professionally?

My honest advice would be to not plan to write professionally. In other words, don’t set it as your one and only career choice, because it can take years to get published and, even then, being able to write full-time is rare. Better to save it as a dream, and get a job you enjoy, so if it does happen, it’s like winning the lottery—something you dreamed of, but didn’t count on. Of course, the difference is that, with writing, while you might hold it as a dream, it has to be one that you’re actively working toward—writing, getting feedback and striving to improve.

What was the best advice you have been given?

Sadly, what I remember most is the bad advice, and I got a lot of that—people genuinely trying to be helpful by suggesting changes to my writing that probably worked for them, but led to some serious frustration for me. The best advice, then, would be when someone told me to follow the dictates of my own story and not worry about conforming to anyone else’s rules.

If you could go back in time and tell yourself one thing, what would it be?

That I’d eventually succeed. I went through some miserable periods of not writing because I’d be too frustrated by rejection. Of course, if I’d known, I might not have kept trying to improve, so maybe that would have hindered more than helped!

What plans do you have the future?

Well, right now, my main plan is to slow down a little. When I started, I was doing my one book a year with very little extra (maybe a short story anthology request every other year.) Then things started picking up—more requests for stories, more opportunity to write outside my main series. At first, after all those years of dreaming of getting anything published, I was saying yes to everything. Even after I began getting pickier, the rate of requests kept escalating, meaning I found myself with more on my schedule than when I was agreeing to everything! Right now, I need to learn to say no even when something sounds like fun, and stick to the projects that I just can’t refuse.

Is there anything else you would like to add?

No, but thank you for the interview. Great questions!

I thought that was a really good interview, so I hope you thought the same! Please comment with your opinions, perhaps you want to ask her some questions yourself?

Shane

Reviewing Roland Millward Mortgage Broker

As I am sure you can remember, last month we ran a contest. Roland Millward was won of the winners and part of his prize was a review. Usually when I write a review it is about a blog, or a website of which I am familiar the genre. I am 15, so how am I meant to know how a Mortgage Broker website works? Reviews are so that website in question can be critically analysed and improved. Instead of focusing on the content and other elements that I would usually focus on, I am going to talk about the design of the website.

Throughout the design there is a definite blue colour scheme, cyan and a darker blue which is very close to purple, which convey trust and truthfulness. First impressions are very important and if the audience does not instantly trust the website then it is not very likely they will stay for very long.

The header is very simplistic which results in a cleaner looking website. It consists of a logo, four navigational links and an image. The image has a wispy blue sky that successfully emphasises the trust by using the colour blue. It also shows many houses, this is vital as it instantly shows that the business is about houses in some way.

Below the image there are two more navigation bars. Usually I would say that having even two navigational bars is very risky, as it often confuses the reader, however Roland has succeeded by having three bars because they act as categories for the types of links.

The only concern I have about the website design is that there is a table in the middle of the content. I know this is needed because it includes the prices but it does seem to “clutter” the design. Other than that it is a very beautifully designed website.

It is a shame that I could not be of more help to Roland, as he always helps me, but unfortunately my knowledge of his job would lead me to a very inaccurate review.

Thank you for reading,

Shane

Does Your Host Dedicate Their Time To Helping You?

IMPORTANT: I no longer recomend Fused Hosting. The great staff of Fused had to sell due to their evergrowing schedule. The new owners have created a lot of problems. I shall let you know if they are able to regain the reputation that Fused had.

Everybody with a website, blog, forum or anything else has a host somewhere that usually gets given money for keeping it running. My host is actually a sponsor of mine, so I do not pay them, yet they are the best hosts that I have ever had.

Fused Hosting has a staff of 5 young people, including the twins whom founded it, that work there alongside their education and possibly a job as well. I expected the hosting to be smooth and rarely go down, my expectations were fulfilled. But what amazes me is that every time I make a mistake, be it with coding or mucking around in the database, they always help fix it and teach me how to do it properly for the next time.

Today you may have noticed that Success Circuit was inaccessible for a long period of time, this is because I was working on integrating a forum with the blog. Somehow it mixed up the database so badly that the MySQL had to be restarted. Then once we could access the database we realised that everything had been corrupted. I had no backups. So Joe, one of the founders, accessed the daily backups and repaired some crashed tables. So now, after all of that… we are back!!

I would like to thank Joe, Jack and the rest of the team for their dedication to customer satifaction. I have never had such a good host.

Now we are back I shall get back to writing posts!

Shane

Looking Back Through Week 14

Hello

This week has been half term for me so I have been able to finally find the time to transfer Success Circuit to a new theme! This time it is not a logo change, we now have the ability to do a lot more things. One of the most obvious changes is the slider which show the interviews, they now all have photos!

Posts from Success Circuit

Monday Developing The Inner Self Is Part of Developing The Outer Self

Tuesday  Top 5 Craziest Marketing Stunts

Friday Daily Life With A Dash Of Creativity

Saturday Interview with Cameron Johnson

Usually it is here where I list the daily posts from other blogs. As part of the ProBlogger 31 day challenge I have decided to extend this section and list a whole lot of posts from different blogs, if I miss you out then I am sorry! If you would like me to add yours to this list, tell me.

What have you been doing this week? I really want the Success Circuit community to grow, so we need to talk to each other. This is now even easier to do as we now have threaded comments! Try it out.

Thank you,

Shane