Most successful people know exactly what they want to achieve, what they need to do to achieve it and how they can do it. To get to this level there is a vital step we all must undergo: Analysis! What’s that I hear, “noooo, not analysis, how boring!”? Well I would normally agree with you, but it really does help. So to get us all through this terrible time of analysing where we need to improve, I am going to share my analysis of Success Circuit. I would usually start analysis on boxing day and finish on New Year’s eve but I have (as I am sure most of you have too) been very busy… so had to delay it a few days.
Analytics
Makes sence to start analysing by looking at your analytics, doesn’t it? I personally use Google Analytics though I know there are several others that are worth using so if you use them then excellent, would be nice if you could drop us a comment to say what you use and why as it may help some of the other people who read this post. There is such a wide range of different analytics you could look at but I shall list some of the common methods. It is good to use a varity of these!
Month By Month
Although this is a rather slow method, I like to look at each month and decide which decisions I made that were good and which were bad. It helps a lot of if you are organised and do an analysis each month as you would have less to do at the end of the year, just collate your notes.It also helps if you keep a notebook/diary/journal (which you should be doing!) and perhaps a calendar as it will show you what you were doing each day. This might explain any peaks or valleys in the traffic, another thing that helps, which may or may not be recorded in your notebook, is to know when you wrote each article/post.
For this I print out my archives (okay I know a lot of you write more than me, but it should not take up too much paper… I managed to get all of mine onto to pieces of paper by putting them into columns which looks neater anyway) by looking at both the graphs and the archives you can see which posts did well and which did not.
To record my notes I scribble on the graphs. A very simple example is shown below, the writing of which was done with my new Wacom Intuos 4 that I got for Christmas (thanks mum!).

So when doing month by month analysis, remember to:
- Check each days traffic with major events (ie. christmas), personal events (ie. birthday), website events (ie. contests) and posts.
- Record your findings in both a notebook and on a graph
- Reflect (which is found in more depth further in this post) upon what cause the influx/efflux of visitors and decide how it can be replicated/prevented
Daily
This method is NOT recommended. It is a method that some people use and can be used in two ways. Firstly, you could check your analytics once every day and record them into your notebook. This could possibly be useful for improving the amount of readers you get and understanding exactly where you stand. Secondly, you could go through every day of the year at the end of the year… this is obviously not a good idea but I know of some people that prefer to analyse that way.
But there are some big disadvantages to it. These include the fact that you would be wasting time every day of the year just to analyse how you are doing instead of using that time to do it! Also it has been proven that people who do this often get obsessed and their blog/website falters because of it.
Personally I, at the end of the year, look at the major traffic peaks and valleys and try to figure out why. For example, for the peak that came shortly after I wrote He’s a Lady, I “zoomed” in on that day and looked through different metrics.

As you can see, although there was a lot more traffic than usual it was not very good traffic. The bounce rate was very high (bounce rate means those that exited the page without looking at any others) and a lot of the traffic came from copyblogger (where the original post was posted). The worst part of it all is that the average Time on Site was 30 seconds! Usually that is around 3 minutes, which is still much shorter than I normally hope for.
Content by Title
This is a way of looking at most of the metrics, for each page. I know many people that successfully use this view to improve their titles and understand what the readers want to read about. If I look at this view for the last year I can see that Maslow’s Hierarchy of Needs, He’s A Lady – The Sickening Story Of James Chartrand and 10 Do’s and Dont’s for Interviews are my most viewed pages (as well as the homepage) so I know that I need to look closely into why each of these posts did so well. I can hypothesise what I think the reasons are, and perhaps even find out the real reasons.
- Maslows Hierarchy of Needs – A subject often taught in school, college and university so this page is probably used to assist education. It may also be because people do not understand what Maslow has to do with Success so they read it to understand why I wrote it.
- He’s A Lady – The Sickening Story Of James Chartrand – The title is very strong on this post so that probably made some people intrigued to find out what it is about. Also, as shown above, a lot of traffic comes from Copyblogger so the link back and perhaps my commenting on the post would have explained the sudden rise in traffic. This could probably be replicated but as the traffic was not of very high quality and very few people read the post and even less read other posts, it seems a waste of time trying to improve the statistics!
- 10 Do’s and Dont’s for Interviews – This is a good one for search engines. In fact, it is probably my only post that search engines bring much traffic to. The reason for this is obvious, we are in a time when lots of people are trying their best in interviews to get jobs because so many other people are trying for the same jobs. Everybody NEEDS to be the best they can, so they search for posts like this to improve themselves.
Site Search
This is something I do not actually have set up on Success Circuit so this section will be very thin. If you know much more about it please let me know and I shall add to this.
Knowing how people search your site can be very useful for deciding what type of content you could write or how you should phrase your titles.
Visitors – Technical
It is important that your site can be viewed easily by all your readers. Google Analytics has a very useful graph that shows how many people use which browser and operating system. You have probably struggled getting your website to work over all browsers, especially IE6! So this can be useful for seeing if you need it to work in those that you cannot get to work. I have decided that when I release the massive update to Success Circuit, Internet Explorer 6 WILL NOT be able to use everything that everyone else will be able to use. I am going to make sure it allows everybody to read the posts etc. but it will not be the same version of the website that everyone else is able to use.
You can also see where people live which may be useful if you run a blog/website that has the option for writing about local events. For example, if you write about things to do in Australia and most people that view your site live on the east coast then you could write more things that relate to there.
Reorganisation
This may not strictly relate to Analysis but it is something I have always done at the end of the year for each of my websites. As you know from the Month By Month section of analysis, I print off my archives. For reorganisation I have a look at which categories I have on the site and how to relate to the posts. This could (and will probably) result in new categories being added and some old ones being removed.
At the same time I would recommend looking at each post and relating it to the analytics then have a good look at how you could improve the titles of the posts. Titles usually do decide whether somebody wants to read it or not.
Redesign
Obviously not something to do EVERY year, but it can help to occasionally look at how your blog/website is growing and what the design needs to look like. This could also include stronger back-end coding, which is one thing that I am doing in this big update that I have promised. Look at user interaction/navigation/interface can they do what they are trying to do? Can they find posts without clicking loads of times?
Recording
IMPORTANT! You must record everything you do, think of and notice. It will help you in the future. If you do not have a notebook that you write things down on then go and buy one. Personally I write in mine at least once a day, as do many other successful people I know.
What do you do? Do you do a yearly analysis, how about monthly or even daily? Do you have any excellent posts of the year that you want to share (yes links are allowed today)? Do you have a notebook?!