We hear the term “brand” quite often, but what does it mean? Well it used to have a strong meaning however, with technology rapidly advancing, many people seem to be confused by the meaning of the word. I am not going to explain what it means; my aim is to make you think. I shall probably write a follow up post, though not this week, about creating a brand.

“How the brand owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors.”

http://en.wikipedia.org/wiki/Brand

Take a look at these images. I expect you recognise them all. This is because they are well known brands. These companies probably spent a lot of money designing their logo, creating a logo and advertising the brand. Is there any need for so much money to be spent on it with new technology developing so quickly?

Now take a look at these, do you recognise them? If so, does that mean they are branded? I believe so, but there are many people that brands must be trademarked and cost a lot. Only a few of these people spent a lot of money trying to create a name for themselves and their website, which is very much what brands are for.

What do you believe the term “brand” means? Do you own a brand, if so how did you create it? Should websites, and blogs, be able to be classed as brands? Please let me know what you think. Also, could you also let me know whether you prefer to read longer posts or short ones like this. And remember, if you have not already subscribed then do so now!
Thank you,
Shane