As you know, I have been loosely following the Problogger 31 day challenge. Day 13 was to take a trip to the local “mall”, well we do not have any shopping centres close by so I decided to do this task whilst at the local village shop yesterday. It is amazing how much can be learned from a simple shop!
Upon opening the door, I noticed many different aspects that I believed were important.
- Colour Scheme
- Promotional Stands
- Community
- Prices Labelled
Colour Scheme
We have spoken about Branding before but have not specifically analysed colour schemes, I am going to write a post about it soon so I shall not go into detail about it. Just think what the colour scheme of the shop has to do with customers feelings as well as the company branding.
Promotional Stands
This actually suprised me. The first thing I saw when I opened the door was a stand advertising a type of Cadbury chocolate, at first I did not think anything of it. It was not until I was at the back of the shop that I noticed chocolate that looked (and tasted) almost identical to the branded chocolate on the promotional stand. The big difference was the price. This shows that if it is easily seen and is well known then the product is much more likely to be bought than one that is hidden and unbranded.
Community
Whenever I go to a supermarket, the staff do their job and the customers do their shopping. It seemed very different at the villiage shop, which admititly I do not visit often, as the majority of people there knew each other. It was a very welcoming feeling, one that I would love to duplicate here at Success Circuit.
Prices Labelled
This is probably obvious to you, it was to me. I am mentioning prices because I visited a car boot sale over the weekend and noticed that the majority of people that were not selling many of their items probably had this problem because they were not labelling their products with the prices. Many websites sell, or market, products but do not have any attempt at labelling them. This links in very well with the promotional stands.
What have you noticed about your local shop?
Shane
Good article Shane ,
Nice observation …for sure . I do stay in Rural areas and as you said most of the shops know each other deep down .. their choices , the items they might not like and stuff ,Of course that is a also a need to understand what our customer like individually Do not you think .
One more thing yes even in rural store big franchise store has its own style .The owener of the franchise of a super market is always trying to be with the customer on the floor and not in his office .. This is really nice to have the owner with you ..
Regards
Sudeep
Yes, marketing strategies are different in local village shop. Thanks for share your experience with all.